Clarance Mamombe

Monthly Archives: March 2017

Digital Marketing

Probably on every digital marketing trends list since cell phones first had internet capabilities, the relentless increase of users accessing the web through mobile means its importance continues. In fact, this year there were two important markers for mobile: Google announcing a mobile-first web index, and the fact that mobile traffic has overtaken desktop for […]

Influencer Marketing

What’s more effective than an ad in selling your product? A lovable social media personality speaking highly about your product to his or her fans and followers. Influencer marketing is on the rise, because people tend to trust recommendations from people they see as thought leaders. The right influencers establish credibility through each social media […]

Marketing Trends

  While this doesn’t have a controlled sample of our free research reports like Managing Digital Marketing, it does canvas opinion widely. Note that these trends aren’t necessarily the most important channel by volume of leads or sales, rather it is the tactic which will give the biggest increase in the year ahead, so it […]

Immersive Marketing

The success of content marketing has been a mixed bag. It has given consumers entertaining, informative content. It has also seen a lot of rushed content published in the race to expand content volumes. This increased competition has seen market leaders and innovators look for new ways to engage their audience, and developments in various […]

The Power of Brand Collaboration

Playboy runs a lot of promotions with Stolichnaya Vodka (“Stoli”). For example, they brought in mixologist Eric Bugosh (of The Spare Room in Hollywood) to show how to make the Moscow Mule cocktail, with the assistance of Playmate Kim Phillips. The Facebook video for this received over 190K views. It’s a simple 1:50 minute long […]