Clarance Mamombe

How to prevent the dream of going viral turning into a nightmare

Who of us marketers hasn’t dreamt of a campaign going viral? But, to prevent that dream from turning into a nightmare, your website needs to be prepared for an unpredicted traffic spike. This is where cloud caching technology comes to the rescue.

The Internet has evolved into way more than a sales channel. It helps us connect with people at every stage of the customer journey. Although many consumers start their journey through social media channels, websites and mobile apps are their destinations. We build our campaigns and content to generate as many inbound leads as possible and to drive potential buyers to our sites. With the right mix of creativity and luck, a campaign can become a success and go viral.

A dream come true?

To many a marketer, this sounds like a dream come true, no doubt. But it also deserves a word of caution: when your company’s website can’t cope with huge spikes in traffic, that viral dream can quickly descend into a nightmare involving media backlash, Twitter shaming and lost business.

 

Source: Hildur Smaradottir

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