The success of content marketing has been a mixed bag. It has given consumers entertaining, informative content. It has also seen a lot of rushed content published in the race to expand content volumes.
This increased competition has seen market leaders and innovators look for new ways to engage their audience, and developments in various technologies are helping to drive this phenomenon.
Both Facebook and YouTube have introduced 360-degree video, and some brands have already begun experimenting with the format for an interesting and innovative experience. Take a look at the 360-degree promo for Star Wars: Rogue One, or from GoPro.